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About Jaecoo Brand
About Jaecoo Brand

As a brand-new off-road brand, the name JAECOO is inspired by a fusion of the German word "Jäger" and the English word "Cool".

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J-NATURE - Nature helps me discover my inner strengths. I like to travel outdoors for active recreation, hobbies, or just in the company of friends

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J-SYSTEM - My lifestyle is to take advantage of every opportunity

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J-CITY - The main part of my life passes in the city. It is here that I can live to the fullest in different modes. Business meetings, shopping centers, concerts and festivals, clubs, cafes and restaurants - I feel natural and at ease everywhere

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J-SPORT - Sports and physical activity are what help me keep moving. Helps you live an active and varied life

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J-TRAVEL - Jaecoo is my best navigator in exploring the world and its endless possibilities and impressions

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News

The new JAECOO J5 SHS brings hybrid power to the J5 line-up in South Africa.
OMODA & JAECOO brings hybrid power to the J5 with the all-new J5 SHS
9/8/2026

JAECOO expands its South African J5 line-up with the new J5 SHS hybrid, combining strong performance, fuel efficiency and a theoretical range of up to 980 km.

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The JAECOO J5 accounted for 1,935 of the brand’s 2,771 South African sales between January and July 2026.
JAECOO sales build in South Africa as J7 gains ground internationally
8/26/2026

JAECOO South Africa sales reached 2,771 vehicles from January to July 2026, led by the J5 as the J7 gained ground in the UK. Discover the latest sales update.

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JAECOO J5 BEV arrives as the brand’s first fully electric model in South Africa
JAECOO J5 BEV arrives as the brand’s first fully electric model in South Africa
7/17/2026

OMODA & JAECOO South Africa has opened pre-orders for the J5 BEV, the first fully electric JAECOO model to be offered in the country. The new model is scheduled to arrive at dealerships by the end of August 2026.

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